ThreadSuite for iPad
Threadsuite is changing the way wholesale transactions are done in the fashion industry. What used to be an error-prone, paper-based process is now becoming a beautifully visual, efficient, and accurate experience for both fashion brand sales reps and their retail buyers.
Neo was responsible for engineering the iPad application as well as the server-side, RESTful API for sending and receiving data on brands, customers, and orders. The iOS application took advantage of many new capabilities in iOS 6 to create a great user experience.
We worked closely with John Hornbaker at Threadsuite and the Gershoni Creative Agency. Development work started in Q2 2012 and the application was debuted at an important industry trade show in New York in September 2012. At this event and others, John and our team carefully watched customers interact with the application. Lessons from these observations have helped us continuously refine and improve the application to be more effective and user-friendly.
Threadsuite was a great client to work with. The project gave us meaty technical challenges, and it was fun to work on the frontier of new iOS capabilities.
Our first-hand exposure to customers also helped us, both Neo and Threadsuite, make better decisions about what to keep, change, and remove. The reaction from the market to Threadsuite’s application has been outstanding. Threadsuite deserves the credit for their success, and we are proud to have helped them on their journey.
